On August 13, 2020, the Ministry of Industry and Trade cooperated with the Ministry of Agriculture and Rural Development (Agriculture and Rural Development), the People's Committees of Hung Yen and Son La provinces and a number of agencies and organizations to promote domestic and foreign trade. The country organizes "International online trade conference on Vietnamese label products 2020".

The conference of the National Program on Trade Promotion (Trade Promotion) in 2020 to support Vietnamese gardeners, cooperatives, and longan enterprises to increase their search for business opportunities to export fresh longan and longan products to international markets on the online environment, in the context that the local longan provinces and enterprises face many difficulties in promoting trade with foreign countries because of Covid 19.

The conference attracted the participation of more than 70 enterprises and importers of agricultural products from India, Australia, Korea, the United States, Malaysia, Japan, Singapore, China and over 30 growers and cooperatives. longan enterprises come from 8 provinces and cities of Vietnam, namely Ben Tre, Bac Giang, Binh Duong, Hanoi, Ho Chi Minh City, Hung Yen, Lang Son and Son La.

Speaking at the opening of the conference, Deputy Minister of Industry and Trade Do Thang Hai said that in addition to the strong consumption in the domestic market, Vietnamese longan products have been known to many major markets and consumers around the world and welcome as China, Australia, America, Singapore, Korea, Malaysia, Japan, Europe, Middle East ...

In particular, notably, Vietnam has exported fresh longan to high-ranked markets such as Australia, the US ..., meeting the standards of importing countries such as clear traceability, production and export according to the process of meeting the quality requirements to verify the phytosanitary status that meets the conditions for importing fresh fruits of the importing country; Before export, they are treated in accordance with appropriate measures to ensure insect-free.

“This means that Vietnam's freshly exported longan fruit has been recognized for its high quality, affirms the brand of“ Vietnamese fruit ”and can confidently circulate in many other fastidious markets. ", Deputy Minister Do Thang Hai emphasized.

In order to support Vietnamese longan products to expand market share in international markets, Deputy Minister Do Thang Hai said that the Ministry of Industry and Trade always considers local and corporate support as a regular and central task. As an operator of goods circulation, to consolidate and expand the market of agricultural products in general and in particular to support sustainable agricultural production over the past time, the Ministry of Industry and Trade has been injured to actively coordinate with ministries, especially the Ministry of Agriculture and Rural Development, branches, localities, international organizations and associations of goods, industries and businesses to implement many synchronous solutions for market development. 

In particular, the Ministry of Industry and Trade pays special attention to trading activities, connecting supply and demand, proactively bringing Vietnamese agricultural products into diversified domestic and international distribution systems, linking creating a stable source of goods through major programs of the Government and the Ministry to promote the development of domestic production in a large scale to bring benefits to producers and consumers.

According to Deputy Minister Do Thang Hai, in the context of the complicated Covid 19 translation in the world, many Vietnamese enterprises cannot introduce products abroad. Many foreign traders and importers also cannot go to Vietnam to directly deal with Vietnamese longan growers. Therefore, right from the beginning of the longan crop, the Ministry of Industry and Trade has assigned the Trade Promotion Department to integrate many activities to introduce products and label suppliers in online trade programs on agricultural products and foodstuffs with one number of foreign markets …

In the coming time, the Ministry of Industry and Trade will continue to coordinate with the Ministry of Agriculture and Rural Development and relevant agencies to guide localities to apply high quality longan cultivation models, meeting export standards; guide label production and processing enterprises to research - apply technology to preserve and maintain quality products and longan fruit for longer and at the same time diversify longan products such as canned fresh longan, dried longan and various types of beverages to serve the diverse consumption needs of foreign consumers.

Sharing the same point of view with Deputy Minister Do Thang Hai, Mr. Le Quoc Doanh, Deputy Minister of Agriculture and Rural Development also said that Son La and Hung Yen are the two largest longan growing provinces in the North of Vietnam which accounts for about 30% of the national longan area. Longan Son La, Hung Yen has high quality and beautiful appearance, delicious taste and is favored and appreciated by domestic and international consumers. Son La label product has been granted the certification mark "Song Ma". Hung Yen cage label has been granted geographical indication and registered for protection of the trademark of "Hung Yen cage longan with a taste of the king" …

In order to improve productivity, quality of longan fruit, orientation of safe production for domestic consumption and export, Son La and Hung Yen have applied scientific and technical advances in production such as using irrigation systems to save water, use probiotics, apply integrated pest management (IPM), maintain safe fruit production chains to apply VietGAP, GlobalGAP ...

According to Mr. Le Quoc Doanh, in addition to promoting domestic consumption and exchange of goods between regions in the country, the Ministry of Agriculture and Rural Development has actively negotiated and removed technical barriers to open export markets to export fruit to the world.

Talking at the conference from Hung Yen bridge point, Mr. Bui The Cu - Vice Chairman of Hung Yen province affirmed: “Hung Yen province is committed to closely coordinate and actively support Vietnamese businesses and traders. China and foreign countries connect with businesses, cooperatives and gardeners of Hung Yen province to bring Hung Yen longan and longan to consumers around the world; The province will coordinate with transport enterprises, logictics to support the transportation of longan and longan and perform customs clearance procedures at border gates for export with the fastest time and lowest cost ”.

Assessing the potential to export Vietnamese longan products to the Chinese market, Mr. Ho Ta Cam, Counselor of the Ambassador, the Chinese Embassy in Vietnam said that agricultural trade cooperation between Vietnam and China has developed in recent years but is still modest compared to the number of trade in agricultural products between China and the world. Therefore, the Chinese market still has plenty of rooms for Vietnamese agricultural products including fresh longan and longan products to increase export to this market. Also at the conference, Mr. Moon Ki Bong, Chairman of ASEAN Business Center in Korea shared with Vietnamese businesses and growers about how to approach the Korean market for value-added products from labels.

According to Mr. Moon Ki Bong, to successfully penetrate the Korean market, longan fruit needs to have freshness, ensure food safety and hygiene ... In addition, Vietnam should also use biotechnology to diversify. The products are derived from the label, thereby meeting the diverse consumer needs of Koreans.

Immediately after the Plenary Session, Vietnamese gardeners and enterprises were connected to online trade with international importers in the form of common trade and 1: 1 private trade according to commodity groups and markets.

Here, Vietnamese gardeners and businesses have a particularly good opportunity to promote, introduce and offer a wide variety of longan products, including fresh, dried, longan ... import and distribute from many participating countries.

Through this trade conference, Vietnamese businesses and foreign importers have had the opportunity to better understand each other's needs and capacities, and come to agreement on business cooperation opportunities for the benefit of businesses to contribute to supporting businesses to overcome pandemics and building sustainable business development strategies for longan products./.