In the evening of December 3, 2020, the Ministry of Industry and Trade organized a live television program on VTV6 with the theme "Year-end Star Season" to trigger the event "60 hours of online shopping in Vietnam".

Expected to be a true year-end shopping festival, the program brings hundreds of thousands of attractive vouchers to audiences with three main types of Star vouchers, Companion vouchers and Vietnam Shopping vouchers. Consumers can "hunt for vouchers" on the Online Friday platforms (website, fanpage, application) as well as from partner websites and influencers on social networks. With hunted vouchers, consumers can use from 0:00 on December 4, 2020 to 12:00 on December 6, 2020 to purchase products at the desired price.

The Star Voucher is limited to a limited number of items of Oppo, Sabeco, Nagakawa, Robotek, Aristino, KickEnglish, Star Thai brands ... on the Online Friday website / application (star products); With this voucher, consumers can buy the product at a special preferential price

The Companion Voucher will be displayed according to the list on the website / app, consumers quickly receive and save the voucher to be able to own the respective items within 60 hours of shopping; Consumers can enjoy choosing products and services from Grabhotel, Now, Postmart, Poemy, MAXBUY, Wibike, Bambi, Voso, VNNshop, Aptech, Arena Multimedia, Maax or BSH insurance, ...
Finally, Vietnam Shopping is a shared voucher for Online Friday 2020's partner brands; To get discounts when buying products from partner brands such as The Gioi Di Dong, Green Electronics, Lazada, Elmich, Fahasa, Bita's, Bi Luxury, Sunhouse, Rang Dong, Yes24 ..., consumers just need to enter the code muasamvietnam, OF2020 or onlinefriday2020 on the websites of these brands.

In addition to the three main types of vouchers, each star product line will have a special voucher called "60 hours", giving consumers the opportunity to own products with "shock" prices during the "60 hours of shopping." online Vietnam ”. The "60 hour" voucher will be randomly displayed during the event on the Online Friday platforms (fanpage / app / website) and lucky customers can "hunt" for this unique voucher to buy priced products. high value like iPhone 12 or electric stove ... for only 60,000 VND.
Live TV and online exchange program "60 hours of online shopping in Vietnam" took place from 8:00 am to 24:00 on December 3, 2020 with the theme "Year-end Star Season" and "Super Sale Super Star" bring stories and shares of characters from citizens, artists to businesses about a challenging and upheaval year, while at the same time arousing the spirit of creativity and leadership of young people in all areas of life especially technology.

During the program as well as during 60 hours of shopping (from December 4th - 6th, 2020), the public also has the opportunity to interact to own a series of attractive gifts such as iPhone 12, tablet Apple iPad, Apple Airpods Pro Bluetooth Headset, Xiaomi MiBand Smart Watch, Oppo Enco W11 Headset, Scratch Card worth 100,000VND ...
In addition to vouchers and gifts, consumers also receive many exclusive incentives from the sponsors of the program, including cash gifts sponsored by Napas up to 300 million VND for domestic cardholders. The location has the highest number and transaction value during the event, supports discounts for 4 million delivery orders by Vietnam Post and Viettel Post, 20% off (maximum VND 100,000) for Star voucher purchases via VNPay payment system, 50,000 barrels of Sabeco beer with incentives up to 500 million, giving 100 BSH insurance cases with a total value of up to 4.6 billion dong for 100 lucky customers ...

Mr. Dang Hoang Hai, Director of the Department of E-Commerce and Digital Economy (Ministry of Industry and Trade) shared: "With Online Friday 2020 and" 60 hours of online shopping in Vietnam ", we expect to bring essential benefits for both consumers and the business community from manufacturers, distributors to infrastructure service providers for e-commerce. The event will also contribute positively to stimulating year-end shopping as well as improving online shopping experience for consumers ”.

Up to now, Online Friday 2020 has received the companionship of Napas, Vietnam Post, Viettel Post, VNPay, Sabeco, Sendo with a total value of supporting businesses and consumers up to 30 billion VND.

Held for the 7th consecutive year, Online Friday has been affirming its role as a large and prominent event in online shopping nationwide.