MOIT VIETNAM | Laos Aims to Attract Approximately 4 Million International Tourists in 2024
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Laos Aims to Attract Approximately 4 Million International Tourists in 2024
Laos Minister of Information, Culture, and Tourism, Suanesavanh Vignaket, stated that for the Year of Laos Tourism 2024, the tourism industry aims to attract approximately 4 million international tourists.
The Laos Ministry of Information, Culture, and Tourism has also set a target of more than 6.2 million total tourist visits in the Year of Laos Tourism 2024, aiming to generate around $1.3 billion in revenue from accommodation, dining, and other services. Of this, over 2.2 million are expected to be domestic tourists, generating approximately $368 million in revenue, while about 4 million international tourists are expected to contribute over $1 billion in revenue.
To achieve these goals, Laos authorities plan to enhance promotion of the Year of Laos Tourism in Laos, English, and Chinese; publish various tourism information materials for distribution to tourists.
Laos authorities also plan to intensify tourism promotion activities, including organizing experiential trips for social media influencers to various tourist destinations across the country, with the aim of enhancing the visibility of Laos tourism on social media platforms.
Additionally, the Laos Ministry of Information, Culture, and Tourism has announced plans to increase the presence of Laos tourism representatives in countries that are target markets for Laos.
According to the Laos Ministry of Information, Culture, and Tourism, besides promoting and boosting tourism, the Year of Laos Tourism also aims to showcase the country's art, culture, and traditions, as well as provide visitors with information about Laos's rich history and the sustainable use of its natural resources.
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