MOIT VIETNAM | Short-term training course on business skills and retail network organization opening in Ha Nam province

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Short-term training course on business skills and retail network organization opening in Ha Nam province

15th September 2020 post by MOIT Vietnam

In the morning of September 11, Center for Industrial Promotion and Trade Promotion - Department of Industry and Trade of Ha Nam organized a short-term training course on business skills and organization of a retail network for leaders and management officials of enterprises and cooperatives; organize trade promotion in Ha Nam province


Within the framework of the national trade promotion program in 2020, the training course aims to provide the trainees with an overview of Vietnam's retail market, the development of the retail service; skills to organize production and business activities, and to organize retail networks with target markets; conditions and factors affecting business performance; skills to choose opportunities for business development; How to choose locations, organize production, business ... Specifically, in 03 days from 9/11 to 13/9/2020 the trainees attending the training course were analyzed by the lecturers to clarify the concept, role and value of brands in business, levels of branding and development, procedures for trademark protection; how to create a brand marketing plan; skills, tools, and forms of trade promotion; product promotion skills, attracting the attention of customers; method of market research and development ...

 This training course is also an opportunity for businesses and cooperatives to state difficulties and problems in real business activities, especially the content related to the organization of distribution. product; how to register for trademark protection; method of building and protecting product brands; conditions for participating in trade promotion activities organized by industry and trade ... These concerns and problems are analyzed and answered specifically by lecturers in the course.