State owned companies in Nghe An shared experiences about linked supermarkets, linking supply and demand for agricultural products to support the consumption of agricultural products; businesses, cooperatives, agricultural production and trading units in the area follow clearly the regulations and standards to supply agricultural products, how to participate in the supermarket system; Solutions to improve production conditions and quality for qualified products for sale in supermarkets; enhancing exchanges and connections between production households, cooperatives with product-consuming units.

However, there is rapid increase in modern retailers but these are small, some have not met the supermarkets standards and commercial centers. Modern retail companies are mainly concentrated in big cities of commercial advantage. In the mountainous, remote and rural areas, the mordern company scale is small. Good organizations in the supermarket, shopping mall and financial capacity carries out investment projects and exploit business effectively.

Mr. Hien - Director of Tomcare Biotechnology Co., Ltd., businesses, cooperatives and production households said that we need to actively take part in trade promotion programs in the whole country to promote their products. When products are displayed at fairs and shops, the appearance and decoration of the booth should be paid attention to have the most prominent and professional service attitude to attract other companies as well as consumers.

Although Supermarkets sells argricultural products but it is small amount. The reasons for this problem is due to the lack of legal documents, the lack of certificates, too many similar products; The agricultural products in the province lack the competitiveness in product quality and price compared to other provinces ...

At the conference, businesses, supermarkets and goods distributors provide information about supportive processes, policies, and conditions for bringing goods into modern distribution systems; Cooperatives, enterprises, start-ups and production households also presented difficulties and recommendations in the story of supply and demand of agricultural products.

Local authorities need to review and plan the development of a modern retail system of retail systems in rural and mountainous areas. The annual land should be reviewed by districts, towns and cities to ensure the land fund develops a modern retail system and give priority to the selection of locations with suitable land funds, favorable for attracting key investment projects, optimally exploiting the fund of non-agricultural land or low-efficient agricultural land to convert to commercial and service land; Try to attract and find out qualified investors in professional business organizations in modern retail and financial capacity to carry out investment projects and effectively exploit business ...
 

The fact is that today, many high-quality agricultural products, which meet export standards and are affordable, are absent on large e-commerce floors such as Tiki, Sendo and Voso. What is the barrier and difficulty that makes Vietnamese agricultural products less popular on these sale channels in the 4.0 era? Experts recently had discussions attempting to find the reason and solutions as well as sharing experiences of successful cases at a conference to promote trade between Hanoi and other provinces and cities that was hosted by the Hanoi Promotion Agency.

One of the biggest reasons for the low consumption of clean agricultural products via e-commerce floors is the products' “life” cycle. Le Quoc Vinh shared: “I have accessed several e-commerce floors and saw that the quantity of goods and shops from these enterprises is very limited. Meanwhile, trading via Facebook is very active with the participation of mainly small-scale growers and buyers. This market was more active when the COVID-19 outbreak caused social distancing in Vietnam at the beginning of the year and in Da Nang in the middle of the year. This illustrated the difference between official e-commerce floors and social networks”.