Possessing competitive advantages in production as well as a promising domestic market, Vietnam is considered a country with great potential for developing cross-border e-commerce. These advantages have created a solid foundation for Vietnamese products beyond normal geographical limits to reach international customers.

This is why there has been a rapid increase in the number of businesses selling on Amazon e-commerce, including national brands such as Trung Nguyen, Biti's ...
According to Nguyen Nguyen, representative of Trung Nguyen Group, this group wishes to convey its values ​​to customers in Vietnam and around the world. Therefore, Trung Nguyen decided to bring the coffee brand to Amazon's stores to reach a wide global customer base. This is an important step in Trung Nguyen's business expansion strategy to meet the needs of international customers.

Meanwhile, according to Investor Thai Van Linh (known as Shark Linh), a "new normal" state is being formed along with the digital transformation and we are witnessing a strong explosion of ecommerce. This gives "Made in Vietnam" brand owners and manufacturers the opportunity to expand their business globally through e-commerce sites like Amazon.

At the online e-commerce seminar with the theme "Wings of Vietnamese goods - Reaching the world", held for two days from December 8 to 9, 2020, Mr. Gijae Seong - Country Director of Amazon Global Selling Vietnam emphasized: The strong growth of cross-border e-commerce this year has brought a golden opportunity for sellers to switch to online form and develop global business.

In the context of COVID-19, Amazon understands the impact of the epidemic on its sellers and has worked relentlessly to help them get through the hurdles. Amazon stores have supported hundreds of thousands of businesses including Vietnamese sellers to maintain and even grow sales despite the COVID-19 crisis. Following this achievement, in 2021 Amazon Global Selling will maintain a strong partnership with government agencies and ministries to provide knowledge and expand the network of business support service providers. Vietnamese businesses put products on the e-commerce floor.

“In 2021, we will continue to strengthen our partnership with Amazon Global Selling on a wide variety of activities and training programs to maximize the benefits of cross-border e-commerce. SMEs in Vietnam ”- Ms. Lai Viet Anh - Deputy Director of Department of E-commerce and Digital Economy - Ministry of Industry and Trade (IDEA) shared.

It is known that at this online conference, Amazon Global Selling announced the launch of the Amazon Sales Information Center in Vietnamese as well as officially established a dedicated team in Hanoi. This is aimed at increasing support for Vietnamese sellers in deploying and managing their Amazon business.