On the afternoon of December 4, the Department of Trade Promotion (Ministry of Industry and Trade) in collaboration with the Center for Promotion of Investment, Trade and Tourism of Nghe An Province held a seminar "Find solutions to bring agricultural products to supermarkets and connect supply and demand to support agricultural consumption. "

At the seminar, state management agencies and enterprises in Nghe An shared experiences of bringing agricultural products to linked supermarkets, linking supply and demand to support the consumption of agricultural products; help businesses, cooperatives, agricultural production and trading units in the area understand clearly the regulations, standards for supplying agricultural products, how to participate in the supermarket system; Consulting solutions to improve production conditions and quality for qualified products for sale in supermarkets; enhancing exchanges and connections between production households, cooperatives with product-consuming units ...

Mr. Cao Minh Tu - Deputy Director of the Department of Industry and Trade of Nghe An shared, if at the end of 2015, there were only 4 commercial centers, 42 supermarkets and stores focusing on electricity. electronics, refrigeration, to date there are 17 trade centers, 95 supermarkets; In addition, there are more than 100 specialized stores and modern convenience stores operating under the chain model which are growing rapidly, greatly contributing to the growth of the total retail sales of goods in the area.

However, the number of modern retail establishments has increased rapidly, but their scale is still small, some have not met the standards of supermarkets and commercial centers. Modern retail system is mainly concentrated in Vinh city, towns, townships and places with commercial advantage. In rural areas, especially in the mountainous and remote areas, the number of modern retail establishments is small. There is a lack of qualified investors to professional business organizations in the supermarket, shopping mall and financial capacity to carry out investment projects and exploit business effectively. The status of many projects being behind schedule or proposing to change the purpose of project implementation ... Mr. Tu emphasized.

Speaking at the seminar, Mr. Ho Manh Hoan - Director of Bien Quynh Joint Stock Company said: For businesses, cooperatives, and households in the agricultural sector, linking products to sell at supermarkets Marketing is not easy. The most common mistake is that production establishments do not pay attention to completing legal procedures and business documents. There are units that have finished negotiating with the supermarket, but when it comes time to sign the contract to import the goods, the documents are incomplete, must be hastily added, causing the cooperation to stall, lose credibility. With the product consumption unit ...

According to Mr. Nguyen Thanh Hien - Director of Tomcare Biotechnology Co., Ltd., businesses, cooperatives and production households need to actively participate in trade promotion programs, not only in Nghe An but also in provinces. across the country to promote their products, then it will attract attention to the supermarkets and the units that consume the products. In particular, when displaying products at fairs and selling points, it is necessary to pay attention to the appearance and decoration of the booth so that it is most prominent, the most professional service attitude, then can attract other companies as well as consumers.

As a buying business, sharing difficulties with businesses in the area, Mr. Tran Anh Khang, Director of BigC Vinh supermarket said: Currently, although agricultural products and specialties in the area of ​​Nghe An However, the fact that it has just been put into BigC Vinh supermarket only accounts for 30-40% of the total number of products on display. There are many reasons for this problem, mainly due to the lack of legal documents, the lack of certificates, too many similar products (for example, Cam Vinh has thousands of households growing in the province. BigC Vinh cannot cover everything, especially during the main season); The agricultural products in the province lack the competitiveness in product quality and price compared to other provinces ...

At the conference, businesses, supermarkets and goods distributors provide information about supportive processes, policies, and conditions for bringing goods into modern distribution systems; Cooperatives, enterprises, start-ups and production households also presented difficulties and recommendations in the story of supply and demand of agricultural products. Thereby, somewhat removing bottlenecks in the consumption of agricultural products between the two sides.

Accordingly, localities need to review and plan the development of a modern retail system, pay attention to developing retail systems in rural and mountainous areas. Districts, towns and cities review the annual land use planning and land use plans to ensure the land fund develops a modern retail system, giving priority to the selection of locations with suitable land funds. , favorable for attracting key investment projects, optimally exploiting the fund of non-agricultural land or low-efficient agricultural land to convert to commercial and service land; Attract and select qualified investors in professional business organizations in modern retail and financial capacity to carry out investment projects and effectively exploit business ... For businesses, cooperatives, and production households, focus on product quality, complete documents and papers before working with supermarkets.

As can be seen, the connection between supply and demand of agricultural products should be a "fair game". In addition to farmers making quality difference to enhance competitiveness, at the same time diversifying products to meet consumer needs; The most important thing is to keep prestige, professionalism in production, pay attention to environmental protection. In particular, consistent with the point of view "benefits and profits of enterprises, also the benefits and profits of the producer" towards sharing, long-term companionship, thereby forming a "chain" of sustainable connection.