On October 3, 2020, in Moc Chau district, Son La province, the Opening Ceremony of Agricultural Products Trade Fair in the Northwest - Son La region in 2020 took place. Attending the opening ceremony were Mr. Vu Ba Phu - Director. Trade Promotion Department, Ministry of Industry and Trade; Mr. Nguyen Quoc Khanh - Vice Chairman of Provincial People's Committee, Head of Fair Organizing Committee; leaders, former leaders of the province; leaders of departments, branches, districts and cities of Son La province; leaders of Department of Industry and Trade of the Northwestern provinces; enterprises inside and outside the province and a large number of people of ethnic groups in Moc Chau district.

The fair aims to exhibit and introduce economic, cultural - social achievements, potentials, advantages, and preferential policies of provinces and cities throughout the country, especially in the Northwest to to attract domestic and foreign investors. Link trade promotion, investment, tourism, create conditions for businesses, promotion units inside and outside the province to meet, introduce and exchange products, goods, seek investment opportunities, negotiate and sign contracts, promote the brand to consumers and visitors.

The fair attracted 150 organizations and businesses with 235 stalls, of which: there were 55 agricultural products stalls in Son La province, 20 agricultural products stalls of the Northwest and other provinces, 160 booths. Trade of enterprises across the country to participate in the fair. The fair has diversified forms and types of products with a variety of good quality, reasonable prices, suitable to the needs and tastes of the people. During the fair, it attracted over 20,000 VND visitors to visit, trade and purchase goods; the revenue of organizations and enterprises was estimated at over 10 billion VND. At the same time at the Fair, many product sales contracts were signed.

This is a trade promotion activity of an important economic and political significance, aiming to link Northern Midlands and Mountainous provinces, creating a synergy in economic development, socio-culture. Interregional; enhancing cooperation, economic development, investment and trade in tourism for Son La province and the northwestern provinces and realizing the dual goal set by the Prime Minister, which is to fight Covid-19 and economic development.

Speaking at the opening ceremony, Mr. Nguyen Quoc Khanh - Vice Chairman of Son La Provincial People's Committee highly appreciated the help of the Department of Trade Promotion, Ministry of Industry and Trade in organizing the Fair. This is one of the important activities to implement the policies of the Government, the Ministry of Industry and Trade, the Provincial Party Committee - People's Council - Son La Provincial People's Committee on building and operating the supply chain and consumption of agricultural, forestry and fishery products. ; is an important solution in organizing production, improving product quality, building brand name associated with advertising, trade promotion, boosting agricultural product consumption, and raising income for farmers. He emphasized: Over the past years, especially in 2020, despite the impact of the Covid-19 epidemic, Son La agricultural products still achieved positive results. By 2020, the area of ​​fruit trees in Son La province will reach over 75,000 hectares, ranking 2nd in the country; Of which, over 10,000 hectares were granted VietGAP certificates; 21 agricultural products and foodstuffs of the province have been granted a trademark protection certificate (1 Snow Shan tea product is protected in the Thai market); maintain and develop 144 safe agricultural supply chains. Production and consumption of agricultural products in Son La province met 3 requirements: Good season; get price; The people's income has affirmed the Son La province's right policy on developing sustainable raw material areas, associated with production, processing, consumption and export promotion.

This is a trade promotion activity of an important economic and political significance, aiming to link Northern Midlands and Mountainous provinces, creating a synergy in economic development, socio-culture. Interregional; at the same time strengthening cooperation, economic development, investment and trade in tourism for Son La province and the Northwest provinces.

At the end of the opening ceremony, the delegates visited the booths and enjoyed typical local products.