In recent years, the trend of using organic products derived entirely from nature is increasingly popular with consumers, but access to organic food products is still difficult. . Vegetables, tubers and fruits produced by this method have been sold on a number of shelves of supermarket chains and grocery stores in Ho Chi Minh City and Hanoi. As a developing country with a large population and standard of living, the trend of organic food consumption is more likely to develop in Vietnam. The more people fear "dirty food", the more conscious they are of using clean food. If following that trend, the organic food market will become a new land for businesses to explore. In the domestic market, some supermarket chains claim to devote more space to organic food. There are also businesses and shops on the market that focus only on this segment.

The event of Vietnam High Quality Products Business Association (DN HVNCLC) - Standard integration project - BSAS Company and Vinamit Joint Stock Company have just opened the space "Organic Town - Gis Market", opening up opportunities to organic products reach the consumers, at the same time contribute to promoting organic production.

Organic Town - Gis Market is an exhibition space - buying and selling organic agricultural products - foods, HVNCLC - Integration standards; As a common home of green - clean - safe - classy products; As a meeting place for businesses - agribusinesses - farm owners ... and urban consumers.

Ms. Vu Kim Hanh - Chairman of Vietnam Association of HVNCLC - said that recently, the demand of consumers, especially in urban areas for organic products, products meeting international standards has increased. significantly. With the introduction of the Organic Town - Gis Market space, the "street" of Organic products came into operation at 84 Nguyen Du, District 1, creating a reliable shopping point, helping consumers feel secure when there are more good products. , meet quality standards.

“We try to create trustworthy spaces for consumers, to help consumers feel secure when there are more good and standard products. It is also a way to actively support and promote producers ”, emphasized Ms. Vu Kim Hanh.

Thus, after 4 years, the Association of SMEs, HVNCLC organized Green - Kind Fair, with more than 200 fairs, the space "Organic Town - Gis Market" has been established, can be considered as a fair for Organic products and GIS. Fair market will operate every Saturday and Sunday, with the participation of businesses, production units from many regions and regions across the country.

On the occasion of launching the space "GIS Market" with the participation of many branded companies such as Hai Au Agricultural Development Joint Stock Company, Vinamit Organic, Trung An Rice, Happy Vegi, Nong Lam Food, Global Connection, Ashin, Sokfarm… introduced and displayed organic products such as rice, coffee, processed agricultural products, dried agricultural products, fish sauce, fruits and vegetables….

Mr. Bui Viet - representative of Danny Green Company - said that participating in this organic market, the company brings to consumers organic agricultural products and foods such as zucchini, dried bananas. …. At the same time, through the fair to promote and introduce widely some of the company's products to consumers in Ho Chi Minh City. Vietnam is a country with a high proportion of young population and an increasing income. This is one of the favorable conditions to develop the organic food market.

Ms. Nguyen Thu Ha (District 1, Ho Chi Minh City) said that organic food of clear origin is always priority in family's daily meals. According to her, food of natural origin, without using pesticides, growth stimulants, while ensuring health, has a natural taste, tastes better, although it has a higher price than normal food, but still popular with many people.

According to Ms. Ha Thu, in addition to the reason that using organic food is safer than conventional foods, organic foods bring more nutrients, taste better and taste stronger than the same products. the conventional mass-produced type.

In recent years, in the domestic market, the organic food industry has begun to recognize the entry of major brands such as: Ecolink-Ecomart, Organik Da Lat, Vien Phu Green Farm, Vinamit, TH True Milk, Vinamilk. , or models of organic agriculture such as specialty organic saffron orange production in Ham Yen (Tuyen Quang) ... Many large supermarkets also increase domestic and foreign goods. Typically Co-opmart, this supermarket has launched organic products including Jasmine rice, Japonica rice; squash, tomato, cabbage, broccoli, water spinach; Pangasius fillet, tiger shrimp ... and was well received by the market. Many products do not have enough stock to supply.

Not only Co.opmart, so far, most of the big supermarkets such as Big C, Vinmart, Lotte Mart, Aeon, Hapro ... have brought organic goods (both domestic and imported) into business. Although well-received by consumers, Ms. Nguyen Thi Kim Dung, Director of Co.opmart Ha Dong, said that organic products are mostly priced higher than conventional products, so many consumers still difficult to access. Therefore, supermarkets are looking for ways to link prices of products closer to consumers' pocket, along with the supply volume can gradually replace a part of unsafe products. .

Recognizing the fact, in recent years, Vietnamese farms are making efforts to convert and bring to market more and more organic products to better meet the needs of consumers. Vietnam is a country with a high proportion of young population, people's income is increasing day by day, especially in urban areas.

In order for organic products to come closer to consumers, many experts believe that businesses, cooperatives and farms need to expand organic food production areas and improve product designs. At the same time, it is advisable to combine with technology companies, e-commerce floors to reduce unnecessary costs, reduce product costs, and help organic food suitable for the majority of people.